Brand Story

About Us

Indigo Woman was created in 2023 to help feminine women reach their personal goals by exposing them to the soft side of life. It is our mission to show women that life is a little too short not to be extra. The last thing women should worry about is what to wear, how to style it, and if it will make them feel feminine. We are all for saving time but understand the importance of quality over quantity. So, we offer quality clothing, tarnish-free jewelry, and handbags that can be paired together for a soft aesthetic.

Our brand purpose for women is designed to enhance affluent lifestyles while attracting a lifestyle of abundance. Here at The Indigo Woman, it is our job to not only make you appear leveled up but give you a polished image as a classy woman. Dressing how you'd like to be addressed will not only attract affluent audiences but reflect your character as a feminine woman.

Lastly, whether you’re looking for a new dress for a special occasion or brunch date attire The Indigo Woman has you covered. We offer a wide range of statement pieces that will turn heads and receive lots of compliments. So, when it comes to finding fashionable and unique items, brands like The Indigo Woman you’re sure to find something that will catch your eye.

Who do we serve?

We look forward to serving feminine women who aren't afraid to step out of the box and be unapologetic about their soft life journey. Women who identify themselves as Indigo Women are dreamers, go-getters and those with fearless hearts. Likewise, she breaks free of social norms and dresses for herself.

We at The Indigo Woman strive to break fashion standards by displaying elegance and class. We reflect on how we look on the outside, how we feel on the inside, and the risks women are willing to take during their femininity journey. We value our customers by our top 4 steps below.

  • Provide an extraordinary customer service experience: We value our customers by paying close attention to their wants and needs within our brand. Therefore, we must demonstrate and maintain professionalism, patience, and honesty with our products.
  • Provide satisfaction: We are fully aware of the amount of time it will take for customers to gain brand trust. However, we have taken the time to personally talk to our customers by putting ourselves in their shoes. We have provided a solution to their pain points by leading with empathy for those who are new to their feminine journey.
  • Lead with Honesty: We must remain transparent by creating a trustworthy business. We want to deliver a clear, forthright brand that conveys a sense of vulnerability and openness. In addition, this will create a level of authenticity to attract the right audience who will find value in our products.
  • Value Inclusion: True customer service excellence can only come from inclusion. This allows us to remove barriers for a diverse group of women who enjoy feminine fashion. Diversity and inclusivity have become components of our brand and we want to support those who are marginalized or underrepresented.